Mobile Gaming Market still in growth in China

There are more Chinese internet users than double the entire population of the United States, and there is so much money to be made, that nothing is going to stop it.

One of the biggest opportunities in China might be in mobile gaming, where China is about to overtake the United States for the first time ever, according to the Mobile Gaming Report 2015 out from Asian Games Market Intelligence company Niko.

2015 will be the first year that the Chinese mobile games market revenue will have surpassed that of the U.S. market, where revenue to reach $4.5 billion in 2015. The size of the Chinese market is only expected to grow, more than doubling to $11.1 billion by 2019.

While high mobile gaming usage is obviously a good thing for companies wanting to expand there, they may have trouble breaking in if they are not specific to the culture.

Kabam partnered with Longtu, to publish its Marvel game, they saw the need to, rather than doing it themselves, have a Chinese company publish and market the game for them in order to better let it succeed. They also changed the game, everything except the title and the IP, in order to suit the Chinese audience.