Daum Kakao strives to reinforce mobile game platform business

"Daum" is Korean portal site, and "Kakao Talk" is the messenger app that most Korean people use instead of mobile text. Daum merged Kakao Talk and became "Daum Kakao" last year.

The operator of the nation's most sought-after mobile instant messenger KakaoTalk launched a mobile game platform called "KakaoGame" in 2012. Since then, the company has been a dominating mobile game platform operator by successfully publishing mobile games such as Anipang by Sundaytoz, Wind Runner by WeMade Entertainment and Everyone's Marble by Netmarble Games in the local market.

Daum Kakao has launched a new mobile game platform service which allows game companies to distribute their games through the web, without having to pay commission to Google's Play app.
The move is expected to lower Daum Kakao's dependence on Google Play and help the company attract and retain promising mobile games on its platform service.

KT will invest in games

KT Corporations also known as KT is a South Korean integrated wired, wireless telecommunication serive provider. KT focuses on information and communicaitons business, and it has the largest protion of the South Korean local telephone and high speed internet market.

KT Monday pledged to prop up a government initiative to foster new industries and establish a 105 billion won ($94.96 million) fund to subsidize startups. KT said the Pangyo center will support the nation's game industry, financial technology industry and healthcare businesses based on the Internet of Things technology.
The center will cooperate with major game companies including Nexon, NCSOFT, Neowiz and Smilegate, to promote promising ideas and develop and foster them as global games. It will run the Game Software Lab, where game startups can use development tools for free, and the Mobile Lab, a mobile game test bed.
The center will work with the Global Game Hub Center, run by Korea Creative Content Agency, to support developers in publishing games overseas. The developers will also have opportunities to participate in global game shows such as G-Star and China Joy to promote their games.

Net Marble proves their success beyond.

"Net Marble" is one of the biggest online, mobile game company in South Korea, and "Kakao Talk" is Social Messinger App that most Korean people use everyday instead of using mobile texts. KaKao Talk has been merged into "Daum" the popular Korean portal site, and KaKao Talk can be easily linked with Kakao mobile games.

Net Marble's new mobile game "Raven with Naver" ("Naver" is the portal site that most Korean uses)is leading major mobile application stores here, shedding new light on market success through a publishing platform other than Kakao Game.

Under the marketing partnership, Net Marble and Naver also launched a television advertisement for Raven. Televised promotions have become a new trend in the mobile game industry after a successful example by Supercell's Clash of Clans.
The marketing partnership is a rare case in the local game industry and this reflects that marketing has become increasingly important in a game's market success, besides development and publishing.