"Net Marble" is one of the biggest online, mobile game company in South Korea, and "Kakao Talk" is Social Messinger App that most Korean people use everyday instead of using mobile texts. KaKao Talk has been merged into "Daum" the popular Korean portal site, and KaKao Talk can be easily linked with Kakao mobile games.
Net Marble's new mobile game "Raven with Naver" ("Naver" is the portal site that most Korean uses)is leading major mobile
application stores here, shedding new light on market success through a
publishing platform other than Kakao Game.
Under the marketing partnership, Net Marble and Naver also launched a television
advertisement for Raven. Televised promotions have become a new trend in the
mobile game industry after a successful example by Supercell's Clash of
Clans.
The marketing partnership is a rare case in the local game industry and this reflects that marketing has become increasingly important in a game's market success, besides development and publishing.
The marketing partnership is a rare case in the local game industry and this reflects that marketing has become increasingly important in a game's market success, besides development and publishing.
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