Soon, People can enjoy old school games of Nintendo in their mobile. "Mario" and "Donkey Kong" will be on the smartphones and tablets for the first time.
As mobile game market grows, Nintendo stock has dropped almost 80 percent. Thanks to its 3DS family of handheld devices, Nintendo still owns the portable video game market. However, the revenue of the company is still shrinking over past years. The company tries to jump in the growing market of moblie games with its original game characters like Mario, Kirby, Star Fox and Donkey Kong.
With a new partnership with Japanese mobile game publisher "DeNa", it will design original games featuring Nintendo charcters exclusively for smart devices. Nintendo believes that it will be able to expand its business while keeping the value of its intellectual property intact.
However, critics says that the mobile game market is already in the "Red ocean", thus it might not be easy for late runners to make huge success in the market.
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